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Tag: marketing automation
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Meet the Newest Power Automate Connector: dotdigital Engagement Cloud
Power Automate launched a new connector over the weekend: dotdigital Engagement Cloud. Upon initial review, it’s easy to write this new addition off as “yet another marketing automation tool.” But read on to learn why we think this connector might make a big splash.
Who is dotdigital Engagement Cloud?Dotdigital Engagement Cloud targets a few industries: retail, travel, sports & leisure, higher education and arts & entertainment. They offer a wide variety of case studies in each industry. The company has 13 locations worldwide, including the UK (where their head office is), United States, Australia, Singapore, Germany, Amsterdam, South Africa, Belarus and Poland.
Dotdigital identifies it’s top competitors pretty quickly on their website, offering comparisons between ClickDimensions, Emarsys, Klaviyo and Mailchimp. The differentiator, according to their comparison charts, is the inclusion of SMS, social retargeting and push notifications that are done using 3rd parties with some of the other players. All include email, landing pages, forms and chat.
The Engagement Cloud connector in Power Automate has 6 actions:
- Send transaction email using triggered campaign
- Send SMS message
- Send email campaign
- Create program enrollment
- Create contact
- Create address book
Why is Marketing Automation ignoring Power Automate?While the market is absolutely saturated with Marketing Automation vendors, Power Automate remains surprisingly quiet. Out of the 358 connectors currently available in Power Automate, only four are focused on a Marketing Automation solution: Engagement Cloud, emfluence Marketing Platform, Infusionsoft and Marketo.
We aren’t sure why Marketing Automation hasn’t taken the leap into Power Automate yet, but this leaves a BIG opportunity for dotdigital and the other 3 players. There’s a huge market for Power Automate users, and only four options means a big piece of the pie is up for grabs! It will be interesting to see what happens next. Will companies choose to build their own custom connectors with a different Marketing Automation platform? Will other Marketing Automation vendors get on board and release their own connectors? One thing is for certain: Reenhanced will be staying tuned to find out!
Help is AvailableIf you need help with this or any other connector, feel free to reach out to Reenhanced! We know more about Power Automate connectors than anybody else. Reenhanced can also build you a custom connector. We’re here to help if you need us! Fill out our Contact Form with details about what you’re working on, or email me directly at heidi@reenhanced.com.
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Education Connector for Marketing Automation Lands When it’s Needed
For marketing automation, and in light of school closures during the pandemic, the Dutch creators at Eduframe probably asked a question.
Looks like Eduframe delivered a new connector that answers the question and fulfills the need. So what’s the question?
“Wouldn’t it be great if there was a connector that could reach students through enrollment and allow educational institutions to offer their courses online?”
A full-featured management system, Eduframe connector integrates users, accounts, invoices, courses, and categories into flows with seamless integration to Canvas LMS.
Eduframe’s new connector brings the total number of available Power Automate connectors to 352!
What does it mean for education?
If you’re not in the field of education or someone who has school age kids, you may not know that Canvas LMS is a popularly used online educational software program for both K-12 and college level learning. Plus, with over 30 million users worldwide, lots of institutions rely on Canvas software for their classrooms. Eduframe’s connector syncing with Canvas LMS helps bring classroom learning from brick and mortar schools to the online world.
As a marketing automation connector, Eduframe helps educational institutions automatically publish to a storefront on their website with course listings, registration forms, pricing and online payment. This avails the opportunity for follow-up in Eduframe or from among a handful of the prominent mailing list hubs they may already be using. And it can integrate to the CRM or accounting software that many schools use now.
How does this automation impact the user?
We liked the idea that the Eduframe integration with Canvas allows students a single sign-on to both apps. And meetings planned in Eduframe for face-to-face or hybrid courses can sync to the Canvas calendar so students have a complete overview of what’s happening.
At Reenhanced, we work hard to stay on top of the most recent Power Automate connectors to keep you up-to-date. If you have questions about our service, CONTACT US. We’re happy to talk with you about your project.