Meet the Newest Power Automate Connector: dotdigital Engagement Cloud
Power Automate launched a new connector over the weekend: dotdigital Engagement Cloud. Upon initial review, it’s easy to write this new addition off as “yet another marketing automation tool.” But read on to learn why we think this connector might make a big splash.
Dotdigital Engagement Cloud targets a few industries: retail, travel, sports & leisure, higher education and arts & entertainment. They offer a wide variety of case studies in each industry. The company has 13 locations worldwide, including the UK (where their head office is), United States, Australia, Singapore, Germany, Amsterdam, South Africa, Belarus and Poland.
Dotdigital identifies it’s top competitors pretty quickly on their website, offering comparisons between ClickDimensions, Emarsys, Klaviyo and Mailchimp. The differentiator, according to their comparison charts, is the inclusion of SMS, social retargeting and push notifications that are done using 3rd parties with some of the other players. All include email, landing pages, forms and chat.
The Engagement Cloud connector in Power Automate has 6 actions:
- Send transaction email using triggered campaign
- Send SMS message
- Send email campaign
- Create program enrollment
- Create contact
- Create address book
While the market is absolutely saturated with Marketing Automation vendors, Power Automate remains surprisingly quiet. Out of the 358 connectors currently available in Power Automate, only four are focused on a Marketing Automation solution: Engagement Cloud, emfluence Marketing Platform, Infusionsoft and Marketo.
We aren’t sure why Marketing Automation hasn’t taken the leap into Power Automate yet, but this leaves a BIG opportunity for dotdigital and the other 3 players. There’s a huge market for Power Automate users, and only four options means a big piece of the pie is up for grabs! It will be interesting to see what happens next. Will companies choose to build their own custom connectors with a different Marketing Automation platform? Will other Marketing Automation vendors get on board and release their own connectors? One thing is for certain: Reenhanced will be staying tuned to find out!
If you need help with this or any other connector, feel free to reach out to Reenhanced! We know more about Power Automate connectors than anybody else. Reenhanced can also build you a custom connector. We’re here to help if you need us! Fill out our Contact Form with details about what you’re working on, or email me directly at heidi@reenhanced.com.
